PORTFOLIO

The Project

To create a website, blog, and maintain 3 social media sites over the course of 6 weeks, with a focus on driving measurable marketing results including reach, engagement, and traffic.

The Idea

To develop a blog and content platform centered on living with severe food allergies, specifically my soy allergy. The objective was to build and engage a niche community by sharing personal stories, practical tips, and value-driven content around cooking, shopping, dining out, and travel. Content also highlighted favorite food spots, recipes, and accessible allergy-friendly swaps to increase relatability and shareability.

The Strategy

Instagram and TikTok were leveraged to maximize audience growth and engagement, while Pinterest was used as a key traffic driver to the website and blog. Although a higher posting frequency is typically optimal, I maintained a consistent schedule of Pinterest twice per week, and Instagram, TikTok, and blog content once per week. A structured content calendar ensured alignment across platforms, allowing posts to reinforce each other and support overall content performance.

The Results

TikTok delivered the strongest reach, with top-performing content exceeding 1,000 views, demonstrating its effectiveness for visibility and audience acquisition. Instagram generated the highest engagement rates, indicating strong audience interaction despite a smaller reach compared to TikTok. Pinterest, while lower in per-post visibility, proved valuable as a conversion channel, contributing approximately 10% of total website traffic.

Notsoysweet.com (currently unavailable)

Instagram

Pinterest